How Mender helps MacGregor maximize operational efficiency of maritime cargo

As devices become increasingly software-defined, managing them in the field requires more than delivering updates. In this Embedded World North America 2026 session, Luis Ramirez, Senior Customer Engineer at Northern.tech, explores the challenges of managing complex, distributed device fleets and the strategies organizations can use to securely maintain and update them throughout their operational lives.

Business best practice dictates that organizations focus resources on areas that create market differentiation. Areas that are not a direct source of competitive advantage — such as enabling unique customer experiences or creating new revenue streams — are likely to be infrastructure or operational rather than strategic.

Healthcare is increasingly defined by access — access to specialist knowledge, to advanced diagnostic tools, and to expert clinical judgment. For millions of patients, healthcare access is determined not by clinical need, but by physical location. Rural communities, underserved regions, and facilities without on-site specialists face an access gap. roclub is changing the way medical technology is operated by building the infrastructure to make decentralized remote healthcare access a reality.